The foundation of SFE Group, or as we call it the SFE Soul, is the SFE "Follow Your Heart" Core Values and the SFE "Keep It Simple" Business Practices and Methods. While the SFE "Follow Your Heart" Core Values of 1S+3M+6R is the secret formula for the SFE Group to be successful in various industries and different countries worldwide, the SFE "Keep It Simple" Business Practices and Methods is why SFE is continuously competitive and have established long-term partnerships with hundreds of likeminded people and companies everywhere. 

SFE "Follow Your Heart" Core Values(1S+3M+6R):

One Soul (One Family - People Centered)

Three Mindsets (Entrepreneurial / Innovative / Decisive)

Six Karma Life Philosophy

(lnput: Respect / Reliable / Responsible →

Output: Reputation / Relation / Results)
 

Established in 2006, Sing Family Enterprise Group is founded by HM Sing to consolidate all his businesses, projects and investments under one unique family office. The Chinese character Sing means “Success”, this is why success is embedded into the DNA of SFE. SFE has evolved into a family that belongs to an unique melting pot of Successful talents from a variety of backgrounds and with rich experiences & qualifications. All these SFE talents share the same SFE “Folow Your Heart” Core Values and the SFE “Keep it Simple” Businesses Practices and Methods, using this as a foundation, many successful startups, ventures, projects and investments in a widespread of industries and countries were created and striving, while always be fulfilling the vision of “Use our imagination to create and have a positive impact on humanity.” and mission of “To be an Entrepreneurial Ambassador for China with the rest of the world sharing the China story in the world and the World stories in China, in which SFE activities will have an impact in creating Social values in a new multi-polar World and continuously advancing the humanity towards more Peace and Equality with Spiritual, Cultural, Technological and Economic advancements.”